World Wildlife Fund (WWF) leads international efforts to protect endangered species and their habitats and address threats such as climate change.
A devastating collapse in average wildlife populations since 1970 is revealed by WWF’s flagship Living Planet Report. Ecosystems are nearing collapse and we are close to irreversible tipping points.
WWF is the world’s leading independent conservation organisation. We ensure that people and nature can thrive together for generations to come.
WWF was established in 1961 by a group of passionate and committed individuals who sought to secure the funding necessary to protect places and species that were threatened by human development.