Fanatics, the Michael Rubin-led company at the heart of the sports commerce, collectibles, gaming and events space, is pushing into a lucrative new line of business: Sports advertising. The company on ...

Fanatics continues to expand its reach. The digital sports platform, which has expanded into trading cards, events and betting, has now launched Fanatics Advertising. The new division in intended to ...

Sports marketing is one of the hottest fields in business right now. Here's who's hiring, where, and what they're paying.

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

People still want to watch sports on TV, and that means — at least for now — advertisers still need to spend on it. NBCU moved early this year to win ad support for a massive cache of sports inventory ...

Disney Advertising said it’s completed its 2025-2026 Upfront with overall volume consistent with the year before, despite increased sales in sports and streaming. As the company continues to deepen ...

Paramount Global said it expects the merger with Skydance Media to close in the first half of 2025 despite chatter around the deal, which requires a greenlight from the FCC. “Completion of the ...

DraftKings (NASDAQ:DKNG) said Monday it has entered into a multi-year advertising agreement with NBCUniversal for exclusive integrations and digital sponsorships across the media company's top-tier ...