Customers who engage with Rufus during their shopping journey are 60% more likely to complete a purchase compared to those ...

Amazon’s new ‘Help me decide’ feature is designed to cut down on the time you’re spending comparing products. Amazon is well ...

Amazon’s new Help Me Decide feature uses AI to recommend the best products fast so you can shop smarter with confidence.

If wading through online reviews and trying to compare specifics between products gives you decision paralysis, Amazon has a new tool to help. Amazon has announced a new tool called "Help Me Decide" ...

The e-commerce giant has launched a new feature on its app called "Add to Delivery," a button that allows customers to add additional items to a delivery for an order that has already been placed.

Initially, the Help Me Decide tool will be available to "millions" of U.S. consumers picked randomly, suggesting a limited test to see how it performs and whether shoppers use it.