Sprints is a local athletic apparel brand that focuses on fun and color. Their motto is sweat in color. Olajuwon picked the Cardinal over a group of finalists that included Cincinnati, Vanderbilt, and ...

Amer Sports owns premium brands like Arc’teryx, Salomon, and Wilson, offering strong heritage and growth potential in sports and outdoor markets. The company’s direct-to-consumer (DTC) channel ...

NEW YORK--(BUSINESS WIRE)--Brand Velocity Group (“BVG”) today announced its acquisition of SCORE® Sports (“SCORE”), a leading designer, manufacturer, and seller of youth team sports uniforms and ...

In the early morning hours of August 26, South African long-distance runner Sibusiso Kubheka became the first person to complete a 100-kilometer run (that’s 62.14 miles) in less than six hours. He ...

Olympic medalists MyKayla Skinner and Nancy Hogshead joined activist sportswear brand XX-XY Athletics in their mission to ...

Tracy Call, CEO of Media Bridge, co-founded Highlight Reel with Griffin Archer to reshape sports marketing through an integrated approach. Women’s sports aren’t just having a moment; they’re leading a ...