The Impact of Sports-Related Themes / Celebrities As shown below, of six ABX “KPIs that Count,” the sports-themed ads scored ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

Strategic Investment in Shadow Lion Accelerates Production of Talent-led Originals, Digital Content, Longform and Live Events Tentpole Productions Include Fanatics Flag Football Classic and University ...

Sky Creative, Sky’s in-house advertising and creative agency, has designed and delivered a new, arena-shaped studio home for the Sky Sports team. Surrounded by high resolution screens and immersive AR ...

For the social media departments of all 32 NFL teams, May 14 was the real Super Bowl. In this game, there’s no Lombardi Trophy. These winners get something way more valuable: marketing impressions! On ...

It’s hard to believe that another year of the Cannes Lions International Festival of Creativity has come and gone, and I was fortunate enough to attend for a third consecutive year. Cannes is always a ...

Gen Z is particularly fond of pickles, while other consumers focus on health benefits. LIV Golf, which has arguably gotten as much attention for its contracts and prize money as what happens on the ...

New 2025 Creative Impact Report finds global ad spend up 33% since 2023, while marketing impact drops nearly 20%, pointing to the need for creative quality, emotional acumen and AI to drive future ...

In a poignant loss for the creative world, legendary adman , who redefined Indian advertising with his storytelling genius, ...