A funny yet poignant ad for Extra gum is tapping into a lot of people’s dreams about post-pandemic life. The new commercial, called “For When It’s Time,” takes place “sometime in the not so distant ...

There's nothing quite like popping some gum to freshen up your breath, revitalize your senses, and inject a little bit of flavor into your day. This new Extra Refreshers gum aims to do just that with ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Every so often there’s an advertisement is put out that gives you a whole new perspective on ...

Created by Energy BBDO and directed by Rattling Stick’s Pete Riski, the two-minute film follows the couple from high school through college and their adult years as a cover of Elvis Presley’s ‘I Can’t ...

The “Chew It Before You Do It” campaign highlights how taking a moment to chew a piece of gum before doing, saying or acting, can be the difference between an easy situation and one that isn’t, the ...

EXTRA ® gum introduces EXTRA Ritual Packs – limited-edition activity pouches designed to help students build better study rituals that stick. Available in three playful themes – Pop Art, Gumigami, and ...

Objective 1: Overachieve on brand metrics. We wanted to maximize our share of voice through talkability and earned reach. Objective 2: Change consumer behavior We needed to change consumers' gum ...

In a post shared to the r/mildlyinfuriating sub on April 19, user u/Chyllian posted a picture of an open value pack of Extra gum. The package contains eight packs of gum, but there is clearly empty ...

The sharing of a game and gum makes for an emotional cross-generational friendship in Extra's latest chapter of its ‘Give Extra’ campaign. The debut of 'Max & Bill' supports the launch of Extra ...

The last time Mars Wrigley’s Extra gum debuted an original ad campaign with original music, 2015’s “The Story of Sarah & Juan,” the spot achieved a rare made-for-synch trajectory for its custom cover ...