Supermarket giant Asda has called on festive grouch The Grinch, of all people, to help shoppers get into the Christmas spirit this year. The TV advert features the famous Christmas cynic as a ...
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Christmas adverts: decoding the trusted formula used to pull on consumers' heart strings
This Christmas, major UK brands are spending over £10 billion on advertising. And to justify the big spend, they are using sophisticated emotional marketing strategies to capture attention and boost ...
Liverpool were drawn against League Two's Accrington Stanley in the draw for the third round of the FA Cup on Monday evening, sparking memories of a famous TV advert from the 1980s. The two teams will ...
University of Westminster provides funding as a member of The Conversation UK. This Christmas, major brands in the UK are spending more than £10 billion on advertising. And to justify the big spend, ...
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