If you, like most people on Earth, are a frequent mobile gamer, you’ll be all too aware of the bane of in-game ads. Because the freemium model proves by far the most successful way to release games on ...

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

In-game advertising platform Gadsme has partnered with Zynga to integrate non-intrusive and immersive ads into select titles.

Steam has quietly slipped in another consumer-friendly policy to ensure games aren’t abusing player trust. The game platform’s latest update comes in a Steamworks documentation change that explicitly ...

Frameplay, an in-game advertising specialist, has released research with Happydemics demonstrating in-game advertising's ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

Valve has quietly updated its Steam guidelines to prohibit games that contain obligatory in-game ads. Going forward, games that require players to watch or engage with marketing material are out, as ...