Fact checked by Vikki Velasquez Key Takeaways Even though they're still children, Generation Alpha is already shaping what families buy and spend on, especially online.Growing up fully immersed in ...

Discover interesting research on what Gen Alpha wants and learn how we should respond to ensure their success.

Colleges that modernize infrastructure, adopt responsible AI, and build inclusive hybrid experiences can build relevance with Gen Alpha.

Generation Alpha is the largest generation ever. Totaling two billion children, it encompasses anybody currently aged 0–15 years old—those born between 2010 and 2025. This is the first fully digitally ...