What started out as a class project became cognitive psychologists Christopher Chabris and Daniel Simons' path to the 2004 Ig Nobel prize for sheddling light on "things that make you laugh and then ...

We are quite good at spotting unexpected objects while focused on another activity if they are moving fast, reveals a new study by a team of New York University researchers. Their findings cast doubt ...

You’re watching a thrilling basketball game when a gorilla walks out on the court among the players, thumps its chest, and walks off gain. Surely you’d see the gorilla—it was right in front of you, ...

Don’t overlook UNC’s potential to make a third straight Final Four. Way back in 1999, psychologists Daniel Simons and Christopher Chabris released the results of a scientific study focused on the idea ...

Let's say you're watching a video of kids throwing a basketball back and forth. Some are wearing black and some are wearing white. Your job is to count the number of passes thrown by the white-clad ...