Streaming's biggest players are quietly rewriting the rules of how their apps look, feel, and even how you pay to share them.

Warner Bros. Discovery is rebranding its Max app again this summer, back to HBO Max. The app first transitioned from HBO entities to HBO Max in 2020, then became just Max in 2023. WBD is acknowledging ...

Warner Bros. Discovery announced during Wednesday's Upfront presentations that its big streaming app, Max, will be rebranded once again. And it's a name we're all familiar with. It's "the plot twist ...

The HBO Max logo is being displayed on a laptop screen in Krakow, Poland, on May 26, 2024. (Photo Illustration byKlaudia Radecka/NurPhoto via Getty Images) (NurPhoto, Klaudia Radecka/NurPhoto) ...

The HBO streaming video app became HBO Max when the company added Warner Bros movies and Turner TV shows. In the worst rebrand since Twitter became X, the company later dropped the unique and valuable ...

After almost two years under the moniker “Max,” Warner Bros. Discovery has decided to pull a 180-degree turn and rename the streaming service back to the original name, because that’s just how that ...

Max, the app formerly known as HBO Max, is getting a new name this summer: HBO Max. Sound familiar? It should. HBO Max was the original name for the streaming service when it launched in May 2020. In ...

Streaming service Max has reverted back to its original name, HBO Max, effective on July 9. The HBO Max name is back. I’m confused. And I bet you are also. Launched in May 2020, HBO Max did what any ...

Warner Bros. Discovery has completed its reversal from Max back to HBO Max today, marking the end of a widely criticized two-year experiment. The streaming service's website and mobile apps now ...