Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

Even with your offer, pricing and marketing strategy in place, your business may still fail if it lacks a strong brand personality. An established brand character makes you more memorable and helps ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...

OCEAN is an acronym, each letter standing for a different trait from the Five Factor Model of personality, also known as the “Big Five.” The Big Five is the most scientifically validated personality ...

When we talk about our personality, many of us treat it as a fixed, unchanging part of us. But the truth is our personality can evolve and often does, even without us deliberately trying. For example, ...

Here’s how leaders can unlock their team’s potential by understanding and leveraging personality types to align individual strengths with roles that foster productivity, collaboration and engagement.

Recent research published in Evolutionary Psychological Science explored the strategies people use to strengthen their friendships. In one of two studies, the first of which I write about here, the ...

Nowadays, most everything is about the platform you can build online. There are numerous reasons for this. For one, if you’re launching a new product, having a robust following is essentially a way of ...

Recent research published in Evolutionary Psychological Science explored the strategies people use to strengthen their friendships. In one of two studies (the first of which I wrote about here), the ...

Job satisfaction is not only good for your career. Being happy at work spills over to other areas of your life — affecting your mental, emotional and physical health. One of the ways to determine a ...

Hiring managers are looking for many things in future employees: practical skills, efficient work ethic, a goal-oriented mindset. But for some, personality defines a good worker. So, is the idea of a ...