The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

Agencies are leveraging first-party data, smart analytics and AI-powered tools—not just to replace old methods, but to build ...

Dive into PMax essentials, Amazon’s conversion insights, social audience building, and the dashboards that improve decisions.

Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven ...

While marketers are pumping out more campaigns, 87% report experiencing issues with campaign performance in the past 12 months, according to recent Gartner data. A little under half (45%) report ...

See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still ...

Marketing campaign templates help you add structure and clarity to upcoming campaigns. They can also help ensure each campaign aligns with big-picture goals and contains a full plan on how to execute, ...

From custom Crocs to a special Prada line to gay pride parade floats, Greta Gerwig's 'Barbie' movie has attracted more than 100 promotional partners and generated countless headlines. By Pamela ...

The reason why marketing is such an inexact science is that human beings are notoriously unpredictable. A marketing campaign with no malice intended whatsoever could quickly run afoul of a single ...