Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. This month, Modelo Especial became the top-selling beer in the United States, surpassing longtime ...

Michelob Ultra and Modelo Especial are battling it out to be America’s top-selling beer. Modelo Especial has been the ...

Bud Light has lost its spot as the No.-1 selling U.S. beer. Bud Light represented 7.3% of U.S. retail-store beer sales in the four weeks ending June 3 compared to 8.4% for Mexican lager Modelo ...

America's top-selling beer is no longer American. Modelo Especial, the Mexican lager brewed near Mexico City by Constellation Brands, became the top-selling beer in May, overthrowing Bud Light from ...

Mexican beer Modelo Especial recently dethroned Bud Light as the top-selling beer brand in the U.S., with the growing Hispanic drinking age population and an increased trend toward premiumization as ...

Modelo Especial held its title as the top-selling beer on a dollar basis in the U.S. for the second month in a row in June. The Mexican lager has generated more dollars than any other beer brand in ...

Russ Ware of Lee Distributors unloads beer from a truck July 14, 2023, in Charleston, South Carolina. CHARLESTON, S.C. (CN) — A marketing blunder may have helped upset Bud Light’s standing as the top ...

Constellation Brands, the maker of top-selling Modelo and Corona beers, says sales are struggling because of Immigration and Customs Enforcement deportation fears. The company’s beer sales dropped two ...