We interviewed NBA 2K's Director of Global Partnerships & Licensing to learn more about how music breathes life into the basketball series.

Every NBA playoffs has a unique identity, a musical motion orchestrated by many moving parts. Each NBA Finals tends to have a signature moment — an incredible block, a devastating shot for a home ...

With so much changing for the 2025 season of NBA broadcasts, NBC decided to return to its original theme song, reviving "Roundball Rock." The network won back rights to some NBA games in 2024, with ...

Common has teamed up with his longtime collaborators to compose “Victory” as the official theme for NBA on Prime.

NBA Youngboy has apparently run out of rhymes after releasing 101 songs in 2022! Read what’s coming in 2023. NBA YoungBoy its one of the hottest rappers out these days! That boy on fire! I am curious ...

The 2025 basketball season will see something different — something that hasn't been seen since the early 2000s. NBA on NBC is coming back to television screens and introducing itself to streaming ...

Kevin Garnett, an NBA All-Star who leads the way for the Minnesota Timberwolves, hosts "NBA Live 2001: The Music Video," a new sports video release that combines today's hottest music videos with the ...

NBA YoungBoy, also known as YoungBoy Never Broke Again, launched one of the more anticipated hip-hop tours of 2025, the MASA Tour, at American Airlines Center in Dallas on Monday, Sept. 1. The ...