With so much changing for the 2025 season of NBA broadcasts, NBC decided to return to its original theme song, reviving "Roundball Rock." The network won back rights to some NBA games in 2024, with ...

F or many people, myself included, the NBA on NBC represents the first era of NBA basketball they were alive for. To be clear ...

Maybe it was the nostalgia kicking in, but Tuesday felt bigger than usual for the NBA as it returned to NBC for the first ...

John Tesh, Reggie Miller, Mike Tirico and others discuss the return of the NBA on NBC. "Roundball Rock" is all cued up.

The NBA’s comeback to NBC this season will sound a lot like it did in the 1990s. NBC Sports announced that it will revive the iconic Roundball Rock theme and use an AI-generated version of longtime ...

A look at the new NBA television landscape, and what to expect as NBC, Peacock and Amazon Prime join ABC and ESPN as rights-holders.

The NBA season tips off Tuesday with a doubleheader. NPR's Michel Martin speaks with NBA hall of famer Grant Hill about the season's key storylines and the return of NBC as official broadcast partner.

Ever since NBC announced Michael Jordan would be part of the network’s return to broadcasting the NBA, fans have wondered ...

The NBA's return to NBC with a doubleheader on Tuesday night averaged 5.61 million viewers, marking the most-watched October ...

NBA Opening Night Audience Peaked at 7.1 Million Viewers on NBC and Peacock for Thrilling Conclusion (10:45-11 p.m. ET) of ...