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Forcing the Utah Mammoth to drop its branding would not only destroy community goodwill worth “in excess of $100,000,000,” the team argues, it “is implausible the team would recover.” ...

The National Hockey League (NHL) today announced new landmark multiyear U.S. agreements with Polymarket and Kalshi, naming ...

Carolina is a team that, in our minds, is one that's known for wearing red, and lots of it. Using a black jersey as an ...

Lululemon is launching an exclusive collection featuring all NFL team logos, marking a significant partnership after its NHL ...

Lululemon is launching a new collection around the NFL, marking the first time it will have products featuring all 32 teams.

The NFL continues to seek new, upscale partners for its licensed merchandise, joining a wider trend seen across the ...