Nike drops epic World Series commercial
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Nike has been working on some strange new ideas. The first is a pair of shoes that activate your mind body connection through receptors in your feet. The second are powered sneakers. Oh, and there's also an inflatable coat and a super-cooling shirt.
Nike unveils Project Amplify, revolutionary motorized shoes developed with Dephy that add powered assistance to every step for runners and walkers.
Nike has unveiled Project Amplify, an initiative it describes as the world's first powered footwear system designed for running and walking.
For the second time, Caitlin Clark is getting her own version of Nike's Kobe Bryant shoes. The shoes release in November and retail for $200.
Nike initially debuted an inflatable jacket in 2008 with the ACG Gore-Tex Airvantage Exotherm Jacket. The brand brought back inflatable jackets as part of its ISPA line with the release of the Adapt Sense Air Jacket spring 2025.
Nike's new innovation, Project Amplify, is a robotic-powered footwear system for running and walking. And though it looks cool, it might still be a while before you can try it out for yourself. The system consists of a motor,
From puffer jackets to best-selling kicks, our commerce editors round up their favorite things to buy from The Swoosh in 2025
We are less than 100 days from Italy playing host to the world’s greatest athletes in the Winter Olympics. Justin Surrency has been with some of those athletes looking to have memorable performances for Team USA.
Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.
Nike's ad features former Moeller High School standout and Cincinnati Reds Hall of Famer Ken Griffey Jr. laughing while appearing to play the organ.
When the Los Angeles Dodgers clinched backtoback World Series titles, the moment didn't just make history on the field - it sparked a wave of discussion far beyond the diamond. I
The beloved skate label linked up with the Swoosh for a Y2K-inspired collection—and a vibrant new community space in South London.
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