Nike initially debuted an inflatable jacket in 2008 with the ACG Gore-Tex Airvantage Exotherm Jacket. The brand brought back ...
Nike unveils Project Amplify, revolutionary motorized shoes developed with Dephy that add powered assistance to every step ...
Nike has been working on some strange new ideas. The first is a pair of shoes that activate your mind body connection through ...
Nike says its new performance apparel is more effective at wicking away sweat and heat as rising temperatures pose growing ...
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Can NIKE's Athlete-Led Storytelling Strategy Win Back Market Share?
NIKE Inc.’s NKE renewed focus on athlete-led storytelling reflects its effort to re-anchor the brand in authenticity and ...
When the Brand You Wear Becomes the Space You Train In I’ve spent close to two decades on gym floors teaching movement, building programs and wat ...
Nike just unveiled the world’s first powered footwear system for running and walking. Project Amplify uses robotics to give ...
We are less than 100 days from Italy playing host to the world’s greatest athletes in the Winter Olympics. Justin Surrency ...
Nike’s newest kicks are designed to stimulate your brain using special spheres to trigger pressure points on your feet.
Nike is working on a "footwear system" that will be like an e-bike for the lower part of your legs, making you go faster and ...
When the Los Angeles Dodgers clinched backtoback World Series titles, the moment didn't just make history on the field - it ...
“Nike Mind is a new sensory-footwear concept that helps reawaken the foot, the body and the mind,” Eric Avar, VP, Creative ...
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