Nike has long been one of the biggest brands in all of sports, having sponsorships with legends such as Michael Jordan, Kobe Bryant, Serena Williams, Tiger Woods and Cristiano Ronaldo. That’s not to ...

Carlos Alcaraz in the new Nike ad. Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and ...

NEW YORK (CBSDFW.COM/CBSNEWS.COM) - Nike's long-running "Just Do It" campaign is geared toward getting consumers to pay attention to the brand, but analysts say its ...

'Just do it', Nike has always told us. Now in a bold twist on the iconic tagline it's inviting us to question why. Its new adverts flip the traditional affirmation into a question: 'Why do it'? and ...

For nearly four decades, Nike has been telling people to "Just Do It." Today, the brand is reintroducing its iconic tagline, flipping it into a question: "Why Do It?" The answer to that question is a ...

SAN LEANDRO (KGO) -- Shares in Nike are down after the release of a new ad starring former 49ers quarterback Colin Kaepernick. Critics of his national anthem protest are making their displeasure known ...

Nike is reframing its iconic tagline, “Just Do It,” in a new campaign, “Why Do It?,” per a press release. The campaign was created by longtime agency partners Wieden+Kennedy Portland. The campaign ...

DALLAS — If Nike wanted to ensure its new push celebrating the 30-year anniversary of its iconic "Just Do It" ad campaign would be greeted with a splash — well, mission accomplished. The shoe and ...

Nike's shift from 'Just Do It' to 'Why Do It?' reflects America's cultural embrace of hesitation over action, marking a ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Nike’s new CEO Elliott Hill stepped into his new role on ...