Pepsi set out on an absolutely massive $500 million rebranding campaign dubbed "Project Blue." And it was about more than its ...
Before the internet was a thing in India, televisions ruled in the 90s, and marketing campaigns reserved the largest promotional pie for the ‘idiot box.’ With a liberalized economic boom, the market ...
Ad legend Prahlad Kakkar recently revealed the fascinating story behind Aishwarya Rai's iconic 4-second appearance in the ...
The so-called 'Cola War' or Pepsi vs Coca-Cola has become a bit of a one-sided fight. Only Pepsi tends to throw punches these days. For the most part, Coca-Cola remains above the whole thing while ...
Dr Pepper has passed Pepsi to become the number-two-selling soda in the United States.Pepsi has fallen into third place.Dr ...
Nearly 20 years after Pepsi debuted its “Roman Empire” ad featuring Britney Spears, Beyoncé, and Pink, the soda brand is back with a new “Gladiator II”-themed campaign titled “Make Your Gameday Epic” ...
Her popularity soared after she appeared in a Pepsi commercial alongside Aamir Khan and Aishwarya Rai, instantly making her a ...
Prahlad Kakkar recently opened up about a Pepsi ad, where just a glimpse of Aishwarya Rai sent viewers into a frenzy and ...
Sorry, Bob Dole. Britney Spears won't be in Pepsi's 2003 Super Bowl ads. Her contract expires at the end of this year. Dole and the rest of America might have to ...
What do Sean Spicer, United Airlines and Pepsi all have in common? Unless you have completely isolated yourself from the internet this week, every social media platform has been spinning off of these ...
Why Pepsi is pulling out of the big game and what it stands to gain. Dec. 23, 2009 — -- This year for the first time in 23 years, Pepsi will not have ads in the Super Bowl telecast. No Cindy ...