SAN FRANCISCO—Despite ongoing worries about the strength of the economy, a new report on U.S. advertising in the first half of 2025 by Samba TV indicates that large TV advertisers were continuing to ...

YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany ...

A Mickey Mouse marching band, Cowboys cheerleaders and Seth MacFarlane singing — oh my! Last week, Disney, Netflix, NBCUniversal, Warner Bros. Discovery, Amazon and YouTube wrapped up their annual ...

After a 2024 in which AbbVie’s Skyrizi boasted the highest TV drug ad spending outlay on seven of our monthly roundups—and took second place in four more—the immunology med has seen that dominance ...

Madison Avenue continues to pull millions of dollars out of what was once its star vehicle — primetime TV — in favor of reaching smaller crowds of consumers watching their favorite shows at times of ...

As summer began and temperatures rose in June, so too did TV ad spending for Novo Nordisk’s Wegovy. The GLP-1 obesity med soared to the top of the month’s ranking of TV drug ad spenders, according to ...