Urban Outfitters is placing heavy emphasis on experiences catering to Gen Z in its back-to-school campaign. “‘UO Haul’ commenced May 19 with a Manhattan scavenger hunt that led participants to a fleet ...
"Back to campus is a pivotal moment for our Gen Z customer. It's about more than just what they need, it's about who they're becoming. With UO Haul, we're proud to celebrate and support them through ...
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