One morning in 1960, amid the euphoria of Barbie’s first year, Mattel co-founders Ruth and Elliot Handler held a kind of debate. They brought in the toy marketing team. And the ad guys, Cy Schneider ...
Can you make a decision? In the mid 1950’s Ruth Handler, the owner of a small toy company in Southern California received a phone call. The man on the line explained that ABC-TV (barely seven years ...
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