YouTube is introducing new advertising capabilities for its short-form video offering, Shorts, according to a company release. The unveiling of the new features is timed to the IAB NewFronts this week ...

Starting on February 1st, creators can start making ad revenue on Shorts as YouTube released a new announcement regarding YouTube's Partner Program. But the platform will require creators to sign new ...

YouTube is rolling out creator-initiated brand partnerships for Shorts and introducing enhanced Data Story cards for better performance tracking. Key updates: Why we ...

They, along with all the other YouTube Partner Program members, will have to accept new terms first, though. They, along with all the other YouTube Partner Program members, will have to accept new ...

Monetization from "Shorts" has gone up as a result of more ad impression opportunities, AI-targeted placements, and higher overall usage compared to the main platform, YouTube CEO Neal Mohan said ...

In one of its biggest moves for short-form videos, YouTube has just confirmed that revenue sharing for YouTube Shorts will begin on February 1. Announced in a video on the YouTube Creators channel ...

Google has built YouTube into the dominant player in the over the top (OTT) video market, especially in the United States. The company is expected to grow viewership by 2.3% to 231.5 million this year ...

With TikTok potentially poised for a U.S. ban, YouTube is touting how well its own TikTok competitor, YouTube Shorts, is paying off for creators. The company on Thursday said its short-form video ...