A new study has decoded banks' television commercials, analyzing what the messaging reveals about the bank behind the ...
The report tracked ad volumes between September 1 and November 7, 2020, covering one month before and the entire election phase, offers a breakdown of party-level spending and media preferences ...
Despite increasing pressure from other new media -- digital, social media, and otherwise -- U.S. adults feel TV is the most "acceptable place" for advertising, registering 43% approval. Well behind TV ...
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