The BBC Two ident was a simple idea, and at its heart was its ability to become appropriate to a season, related to a programme or relevant to an audience. It is absolutely the responsibility of ...

ITV2 has unveiled a new on-air look that positions it as a complementary alternative – or “flipside” – to sister channel ITV1. The new look was unveiled at a briefing to advertisers and television ...

The first symptoms showed a few weeks ago, when I started searching YouTube for old television idents, you know, the jingles they used to show on ITV at the start of programmes, when all the different ...

DFS has launched its latest through-the-line campaign as well unveiling a series of sponsorship idents for ITV1’s latest series of Dancing on Ice. The through-the-line campaign has been devised by ...

Animation studio Th1ng has created a new department to work on television idents. It will be headed by three experienced directors and designers, Russell Appleford, Richard Morrison and Alon Ziv.

On 2 December 1953 the BBC launched its first dedicated on-air symbol (ident) for the then single channel TV network. The first ident was created by one of the 20th century's greatest designers, Abram ...

Sixty years ago today the BBC unveiled its first "television symbol" - a moving logo to identify a TV channel - nowadays known as an "ident". The new medium of television, the BBC decided, needed a ...

You don't think about TV idents much at the time. They're just the boring bits between programmes, and you wish they'd hurry up and show EastEnders already. But we take these little pieces of ...

The series revolves around Adam giving his opinions on television idents, the majority of the episodes look at idents from the United Kingdom but he has tackled other countries ...

The BBC Two ident was a simple idea, and at its heart was its ability to become appropriate to a season, related to a programme or relevant to an audience. It is absolutely the responsibility of ...