On the beauty of hyper-measurability and seeing inaccuracies as data points, Isabella Smith of Impression advocates for a test-and-learn mentality among teams. Don’t worry, this isn’t a motivational ...

Adopting a test-and-learn philosophy is more than just a business strategy—it’s a mindset that should be ingrained in both the culture and core operations of any organization. I’ve seen firsthand how ...

For most enterprises, the challenge isn’t deciding whether to use AI but how to do it well. The gap between AI strategy and execution remains stubbornly wide: Regulatory uncertainty, fragmented ...

UK retail giant Kingfisher says Optimizely, a digital experience platform (DXP), has enabled it to test and perfect multiple website features that consistently improve customer satisfaction while ...