Logos are notoriously difficult (and costly) to design, yet they’re mission critical for any business. Instead of using graphics, try a typographic approach instead. Typographic logos, like the ones ...

As design journalists, we like to think we understand the power of fonts. Typography is an essential pillar of design, one with the power to elicit strong subconscious responses from the reader. But ...

Logos surround us in digital and physical space. Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols.

Jeb! is fine, as far as logos go. It's uninspired, sure, but it gets the job done. But as a piece of typography, it's crap. Actually, it's worse than that. “It’s a piece of shit, and you can quote me ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

The evolution of typography -- From the origins of writing to Gutenberg's invention of movable type -- Typography from Gutenberg to the nineteenth century -- The nineteenth century and the Industrial ...