Content marketing is one of the most common and powerful marketing tools for startup founders. The reason is simple - it could be done cheaply, and at the same time it could have huge impact if done ...

Headlines can make or break the success of a single piece of content, or even an entire content marketing campaign. They’re probably the shortest component of your entire piece, yet they’re the most ...

This first step is critical. Clarity will help with the writing and editing. Your book should provide the reader insights into your area of expertise. You must already be an expert and need to be able ...

Prewriting can be a useful way to organize thoughts, ideas, and questions to prepare for a writing task. Often used as the first step of the writing process, the prewriting stage allows the writer to ...

Writing can at times feel like birthing a Honda Civic: It's hard. It's not pretty. You sweat a lot. And writing can feel like inching your way along a pitch-black, long tunnel. You can make out only ...

Otto Fritton PZ ’27 returns with his column, “The Writing Process.” Working on his debut novel, Fritton has long grappled ...

For many people, the easiest thing to procrastinate about is working on a big report, or really anything that requires a substantial amount of writing. With each new assignment, you tell yourself, ...

Matthew Johnson is an English teacher from Ann Arbor, Mich., and the author of Flash Feedback: Responding to Student Writing Better and Faster – Without Burning Out (published by Corwin Press). His ...