With the 2025-26 NBA season in full swing, the league is already seeing a lot of buzz and excitement for what’s to come throughout the schedule. The first big event is the NBA Cup, a six-week in-season knockout tournament where each team has a chance to win it all.

One of the sports world’s most intriguing start-up companies is renewing its long-term partnership with its first-ever major professional sports league partner.

The Memphis Grizzlies and Los Angeles Lakers are playing in an NBA Cup group matchup at FedExForum. Follow along for live updates.

The new NBA on Prime studio isn’t just a set; it’s a showcase of tech-powered storytelling designed to bring fans closer than ever to the game while enjoying it from the comfort of their homes.