Two of the U.S.’s biggest denim brands are claiming that yoga pants are encroaching on their territory – and affecting their sales as a result. GAP’s CEO Glenn Murphy and Levi’s President and CEO Chip ...

Oh, Gap. Whither Gap? “Dress Normal” didn’t get their flagship brand anywhere; Piperlime’s days are numbered. Now the company is trying to position itself for the newly dawning Age of Athleisure, ...

It's no secret: leggings are certainly one of our most cherished closet staples for activewear and athleisure. But over the last few years, biker shorts have proven to be the breathable (yet still ...