Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...

Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

Here's a spirit animal test that might actually reveal something true about your identity. Answer eight simple questions to ...

The traditional nature vs. nurture debate in psychology frames the question of whether it’s genes or the environment that determines your personal qualities, ranging from intelligence to personality.

Despite being disproven, a common belief is that the personality you develop by your 20s is the one you’ll have your whole life. If you’re extroverted, you’ll stay that way forever, and if you tend to ...

Based on genetic studies, scientists estimate that 30% to 60% of your personality is inheritable. Research also suggests that significant personality changes tend to occur between ages 20 to 40. Were ...

An individual’s genetics and their environment both shape their personality. However, opinions differ on the degree to which each of these factors influences personality, and how they contribute to ...

Some people believe personality is fixed, but more recent research suggests that personality may develop over time and that people’s personality traits can change. Personality types group people into ...