insider.si.edu

Levi Strauss Jeans

In the late 1800s, San Francisco merchant Levi Strauss and tailor Jacob Davis began manufacturing worker’s trousers reinforced by copper rivets—the world’s first jeans. The jeans in this photo are one ...
nerdist

Century-Old Levi’s Jeans Discovered in Abandoned Mine

Brent Underwood, a YouTuber “living in an abandoned ghost town, trying to bring it back to life,” loves to delve into the past. On his channel, Ghost Town Living, he details his attempts at making the ...
Los Angeles Times

Gold Rush-era jeans billed as world’s oldest sell for $114,000. But were they Levi’s?

RENO, Nev. — Pulled from a sunken trunk at an 1857 shipwreck off the coast of North Carolina, work pants that auction officials describe as the oldest known pair of jeans in the world have sold for ...
Wall Street Journal

How Tech Helped Levi’s Ride the ‘Baggy Jeans’ Trend

Levi Strauss & Co., making jeans since the 1850s, intuitively knew the baggy fit would catch on with younger shoppers, new to its dungarees. But it took technology to help the company see the roomier ...
Fox2Now St. Louis

Have a pair of Levi’s jeans? They may be worth thousands

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. ST. LOUIS – Levi’s jeans have become a ...