The changing search and discovery landscape looms large in marketing trends for 2026. Our experts talk about what marketers ...

Jim Yu is the Founder and CEO at BrightEdge, a platform for real-time insights into search and SEO – which gives him a front row seat for the changing state of discovery and the huge role being ...

Elizabeth Maxson Martinet is Chief Marketing Officer at headless content management platform Contentful – and someone with a ...

From the impact of generative AI on discovery to evolving content formats and the demand for new capabilities, there’s a lot for B2B marketers to keep tabs on as we move into 2026. We spoke to ...

From AI to squeezed margins, ecommerce experts talk about the ‘elephant in the room’ and where efforts should be focused in ...

There is no better time for brands to use virtual reality as part of a PR or new product push. Most people are yet to try the Oculus Rift or similar, are itching to try it and will likely be impressed ...

In retail, however, the reverse is actually true. Going back to a time before big supermarkets and chain stores dominated the shopping landscape, people would typically buy their groceries or their ...

Econsultancy has been investigating the topic of marketing knowledge and skills for more than 20 years. In that time, we have conducted multiple research studies and interviewed thousands of marketing ...

In a year where many marketers expected support for third-party (3P) cookies to finally be phased out once and for all, marketers’ interest in econometrics has risen significantly from 2023 levels, ...

Irish bookmaker Paddy Power thrives on its reputation as a controversial and, dare I say it, disruptive brand. The company’s marketing strategy is built around headline-grabbing stunts that always ...

Please describe your job: What do you do? At Feed, I’m responsible for the growth and security of our company. My day-to-day is spent supporting the executive team and helping our clients solve ...

TikTok offers a number of different performance marketing solutions for different goals that range from lead generation (both on and off TikTok) to search ads, in-app events, driving clicks through to ...