AI is now central to business operations, but unpredictable behavior under pressure creates risks. Learn why AI breaks down ...

Email Marketing - Did you know that 48% of emails are currently spam? Or how about that 77% of B2B buyers say they prefer to ...

Learn how to evaluate partner types across the marketing funnel, improve attribution, and build the foundation for a ...

Advertising & Promotions - Are B2B marketers running out-of-home (OOH) ad campaigns? When they think of OOH advertising, what ...

Some 27% of small business owners say AI prompt engineering is already a very important skill for their business, and 53% say ...

Artificial Intelligence - Catch up on select AI news and developments from the past two weeks or so. Stay in the know.

Catch up on select AI news and developments from the past week or so: Yelp expands AI features to make local discovery more conversational, visual, and seamless. Yelp's fall product release introduces ...

Marketing Management - More than half of talent acquisition leaders say they plan to add autonomous AI agents to their teams ...

As performance marketing loses effectiveness, brands must refocus on trust, relevance, and cohesive brand experiences to ...

Segmenting the marketing properly is an important step in marketing. But then we need to describe the customers in the various segments. Describing customers is important for various reasons. First, ...

The five most valuable global brands at the end of 2022 are all technology brands, according to recent research from Interbrand. The annual report was based on an in-depth analysis. The researchers ...

Most marketers say it takes between one and six hours, on average, to create a piece of content, according to recent research from coSchedule. The report was based on data from a survey of 1,597 ...