A logo summarizes what a team is about. Whether it is trying to create an aggressive new logo or continue to carry on with tradition, it is important to create a consistent identity. Some teams, ...

Logos are an integral part of American sports. It is a great aspect of the whole fan experience. Defending your teams—or criticizing rival organizations. There is, however, more than meets the ...

At first glance, it seems like a marketing stunt that’s backfired. Criticized as a “gimmicky campaign” that has “confused consumers,” the Yahoo campaign appears to be a pale imitation of Google’s Logo ...

What’s in a logo? Every team is defined by the logo on the front of their jersey, not the name on the back. The name on the back changes from year to year. The logo on the front, for the most part, ...

As you build your company and website, you probably want to present something unique, something that is memorable about your company image. Many companies choose to create a logo to identify their ...

The most recent example of ballpark renaming is in Arlington, where the very popular name “Rangers Ballpark in Arlington” was replaced with sponsorship from Globe Life Insurance, making it “Globe Life ...

A study of 2,000 Americans tested respondents on their knowledge of logos and saw the famous yellow “M” symbol of McDonald’s and the Coca-Cola logo also among the most well-known. Nike, Starbucks and ...

Recreating NFL helmets is all the rage these days. But a couple dudes just took things next level by imagining NBA teams as NFL helmets. Is Kendrick Perkins really playing basketball at this point ...

What makes a cool club logo or badge? Well, everyone has their own opinion on what is cool and what isn't, so perhaps it's easier to just explain what I think is cool about the clubs I have chosen for ...