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Learn the basics of marketing! Understand the difference between traditional and modern marketing, including digital ...

Digital marketing refers to the promotion of products or services using digital channels, such as search engines, websites, social media, email, and mobile apps. It differs from traditional marketing, ...

For India, where digital adoption is surging and brands are experimenting with new tools and formats, the book could become the go-to practical guide for building marketing strategies that are both ...

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