The first Santos in history dates back to 1904, the year Louis Cartier created a wristwatch for his friend, the aviation ...

The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001 ...

From Donald Trump's "You're fired" catchphrase to the sound of an engine, some unusual trademark applications have been made ...

If you’re like me and love hunting for vintage cookware, you know how exciting it is to find pieces that are both beautiful and built to last. Collectors often chase after certain brands because they ...

It’s a popular example of the “Mandela effect,” or a collective false memory. And while some people may laugh and move on, ...

Over the last decade, skulls and skeletons appeared in nearly one of every 200 new U.S. logos.

Discover 10 Great Value products that are secretly made by famous brands and learn how to save big without sacrificing ...