With college football season in full swing, it’s only right to stock up on styles that showcase what team you’re rooting for.

The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001 ...

The No. 23 USC Trojans hit the road to face the Nebraska Cornhuskers in week 10, and both teams enter with two losses, ...

Four of The Athletic's writers teamed up to rank the 30 NBA Cup courts for this season. Which court did the writers rank as ...

EA Sports rolled out a new batch of alternate uniforms for College Football 26 on Thursday, and among the additions was one ...

The United Football League is turning to fans to help design its new teams' mascots, which includes the Louisville Kings.

The Wildcats’ striking red-and-white look joins Oregon, UCF and Appalachian State among Thursday’s newly added uniforms ...

The Minnesota Monsters, formerly the Duluth Harbor Monster, are joining the Arena Football One League, or AF1, which means a ...

A new era seemed to be the perfect time for Moniteau football to get a makeover. Clay Kohlmeyer, a former star quarterback ...

Professional sports teams know that a logo isn’t just a pretty picture—it’s the face of a franchise. Over the decades, these ...

The club's colors are now Autumn Gold and Black, with a new font meant to symbolize Fort Wayne's three rivers and historical ...

The University of Texas broke tradition by adding corporate logos to its football field, a year after Athletic Director Chris ...