On-field logos are one of the ways colleges are trying to boost revenue for their athletic departments, with schools quick to ...

The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001 ...

The Packers had their wake-up call in Cleveland, a vivid reminder of what can happen when you let the opponent stick around a ...

If you hadn't watched the midfielder before, you might not have guessed last weekend was his first playoff game. But even one of the Union's steadiest players knows this time of year is different.

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identity a brand under the ...

Woodward has come under fire after football coach Brian Kelly was fired and would be owed more than $50 million.

Read every word from Mikel Arteta's pre-match press conference before we face the Clarets on Saturday in the Premier League ...

Four of The Athletic's writers teamed up to rank the 30 NBA Cup courts for this season. Which court did the writers rank as ...

The fixture difficulty algorithm used by FPL has long been relied upon to dictate a Fantasy manager’s next move. However, the ...

The Packers are coming off an emotional victory over former Green Bay quarterback Aaron Rodgers and the Pittsburgh Steelers. A rematch of last season’s playoff loss to the Philadelphia Eagles is a ...

The Voorhees native spent a week with the squad for workouts on the Union's practice fields, and a lot of lessons in taking ...

After Billy Napier's firing two weeks ago, multiple leaders on the Florida Gators are aiming to keep the roster together for ...