Learn how Activities, Interests, and Opinions (AIO) help define consumer psychographic profiles, enhancing targeted marketing strategies by understanding customer behavior.

In the wake of Sunday's tragic Bondi shooting, conspiracy theories and deliberate misinformation have spread on social media.

The Pixel Watch 4 has dual-band, multi-frequency GPS and an accurate heart rate sensor, making it a capable fitness tracker. Riding a bike while looking at your wrist is not the safest way to ride, ...

(THE CONVERSATION) Along the U.S. West Coast, atmospheric rivers are dreaded for the damage they can cause, but they are also essential to the region’s snowpack and water supply, as Qian Cao, a ...