India's historic Women's World Cup cricket victory is revolutionizing sports marketing, with brands now aggressively seeking ...

As AIA prepares to shift from Spur’s front-of-shirt sponsor to training kit partner, global CMO Stuart Spencer explains how its 13-year partnership is helping redefine the insurer’s brand.

LSU has named Verge Ausberry full-time athletics director according to a report from Ross Dellenger with Yahoo ...

In the end, football’s hold on Nigeria lies in its ability to touch the lives of the most people, providing platforms and stages not only for athletes but also for innovators, vendors, and content ...

The NFL will hold its first regular-season game in Berlin when the Falcons play the Colts on Sunday at Olympic Stadium.

Memphis Grizzlies star guard Ja Morant returned to action on Monday, scoring 18 points in a 114-106 loss to the Detroit ...

The National Football League has long seen women as key in efforts to broaden the league's appeal, which quickly gained extra ...

The NFL was working to broaden its female fanbase – even before Taylor Swift - A September poll by Ipsos found that 41% of ...

More advertisers are pressing TV networks to carve out new elements from game during which they can hawk their wares.

Radisson Hotel Group announced leadership changes, promoting Vikram Berry and Faisal Nafees. Berry will oversee Central & ...

Liverpool FC (LFC) and The Coca-Cola Company have extended their multi-year partnership, stepping up fan engagement and ...