Denver Nuggets star Nikola Jokić has three MVP awards in his locker and an NBA championship ring, but the future hall-of-fame ...

Feeding into that tradition, Gilgeous-Alexander and Gallo co-starred in an AT&T commercial. The duo teased the company's ...

LOS ANGELES, CA – As the 2025 NBA finals approach, a new campaign, titled “Unforgettable Awaits,” is generating buzz for its nostalgic yet fresh approach to celebrating basketball history. Front and ...

The Philadelphia 76ers have been fined $100,000 by the NBA for violating league injury reporting rules regarding Joel Embiid, the league announced Wednesday. The 76ers failed to accurately disclose ...

Anthony Davis could never have imagined such a tragic end to his Los Angeles Lakers tenure. The 32-year-old was part of one of the most controversial trades in NBA history, which sent him to the ...

The Dallas Mavericks have to hire a new general manager, and that person may opt to completely overhaul the roster and rebuild. The Memphis Grizzlies are dealing with a frustrated — if not fully ...

Dallas Mavericks rookie Cooper Flagg wasn't able to step up for an injured Anthony Davis by leading his team to a win Saturday night in Mexico City. Flagg recorded 16 points and eight rebounds in a ...

DALLAS — In a new Gatorade ad, Cooper Flagg and Dirk Nowitzki joined forces to make it clear that Flagg is not the next Dirk; he's the first Cooper. Flagg, the No. 1 pick of the NBA draft and Mavs ...

NBC is returning to the sport after decades on the sideline, and streaming power player Amazon is joining the fray as key placements sell out. By Alex Weprin Senior Editor The NBA and its three media ...

As the NBA gets set to tip off its new 11-year, $76 billion media-rights juggernaut on Tuesday night, advertisers have already snapped up much of the available in-game inventory for the 2025-26 season ...

NBCU is bringing a full-court press for its NBA ad inventory. Ahead of NBA tipoff in two weeks—which starts the first season of an 11-year deal between the league and NBCU—NBCUniversal is announcing ...

LeBron James isn’t going anywhere, after all. At least not quite yet. The announcement the Los Angeles Lakers star had teased Monday, Oct. 6 fueled speculation that it could address his playing future ...