Online sales grew 31% over Labor Day weekend following the launch of a "Just Do It" campaign featuring Colin Kaepernick — a 17% higher increase than for the holiday weekend in 2017. Outlook: More than ...

Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.

Nike Inc.’s decision to feature Colin Kaepernick in its latest “Just Do It” advertising campaign predictably blew up the internet. In one video, Nike shoes were set on fire. John Rich, half of the ...

Nike caused an uproar this month with its ad featuring former NFL quarterback Colin Kaepernick that debuted just as the football season was about to begin. But the shoemaker’s stock is up and sales ...

Nike Inc. (NYSE:NKE) has decided to return to Super Bowl advertising after a 27-year break, in an effort to revive its dwindling sales. What Happened: The news of Nike’s return was disclosed by ...

(Reuters) -Investors will zoom in on Nike's marketing plans for the coming year when it reports results on Tuesday, after several sluggish quarters in which rivals have stolen market share and high ...

The recent ESPN documentary, “Sole Man,” details how Nike redefined sports marketing and put the company on a path to dominance, by signing Michael Jordan and creating the Air Jordan line. When Nike ...

Nike Inc. said yesterday that it paid $1.5 million to settle a suit that accused the company of making inaccurate statements about factory conditions in letters, pamphlets and public statements. Marc ...

Opinions expressed by Entrepreneur contributors are their own. Hearing the words “Just Do It” resonates immediately in most people’s minds with Nike. It is one of the most famous brand slogans in all ...

What does it mean for businesses that a survey found young people feel more affinity with the small, one-for-one company than a corporate giant with as much visibility as Nike? By looking at these ...

Nashville resident Aaron Sura had been needing new athletic apparel since he lost a pair of shorts. When he learned about Nike's new ad campaign featuring Colin Kaepernick, he decided this would be ...

UPDATE: May 11, 2022: Nike moved to add claims of counterfeiting and false advertising to its lawsuit against shoe marketplace StockX that originally centered on non-fungible tokens. In court papers, ...