Nike announces two new retail experiences for women in London: a shop in Selfridges and a redesigned Nike Women King’s Road ...

Nike opens a women's retail space in Selfridges London and rebrands its King's Road store as 'Nike Women' with a focus on ...

The WTA Finals are in full swing (pun very much intended) now through November 8, bringing an exciting close to the championship Women’s Tennis Association Tour. Tune in to watch the top eight singles ...

From puffer jackets to best-selling kicks, our commerce editors round up their favorite things to buy from The Swoosh in 2025 ...

Longin, Puma’s vice president of running and training, is speaking to The Athletic from their offices in Massachusetts. That ...

An award-winning New York-based designer known for her sculptural dresses, Melitta Baumeister is taking on sport in ...

My colleague Mujib Mashal writes about how a huge victory on the cricket ground could change the lives of women and girls.

Nike's Fifth Avenue store was reconfigured to align with CEO Elliott Hill’s so-called “Sport Offense” strategy.

Unlike a super shoe, Project Amplify isn't about making people quicker. But I'll be damned if it isn't fun to run fast.

Nike’s $140 Pegasus 41 running shoes are now just $70. Shoppers say they’re “comfortable and supportive,” making them a great ...

NKE's bold collaboration with SKIMS fuses sport and style, aiming to refresh its women's segment and reignite brand momentum.

Nike has unveiled their latest 'Project Amplify' concept which incorporates robotics to sneakers and looks to boost mobility.