My colleague Mujib Mashal writes about how a huge victory on the cricket ground could change the lives of women and girls.

India’s historic Women’s ODI World Cup win has seen the players’ brand value skyrocket, with stars like Smriti Mandhana, ...

The October 28 edition of the SBJ Women's Sports newsletter covers how the WNBA will be benefiting from the work done by ...

One of the constant refrains throughout England's triumphant run at Euro 2025 – and indeed most women's football matches in ...

In today’s game, football isn’t just about goals and trophies; it’s also about the logos printed on the shirts, the brands, ...

Outfit 1: Racerback Workout Tank Tops Set / Quay All In Sunglasses / The Gym People Camo Leggings / 3-Pack Sports Bras / ...

Longin, Puma’s vice president of running and training, is speaking to The Athletic from their offices in Massachusetts. That ...

Athlon Sports aims to feature only ... From Walmart, Nike, Adidas, Coach and beyond, she excels at finding bargains that are worth your hard-earned dollars — especially footwear, women's athleticwear, ...

Indian women's team stars have reportedly increased their brand endorsement fees from 25 to 100 percent since winning the ODI World Cup.

Victoria Beckham’s recent Netflix documentary might have (rather convincingly) positioned her as a fashion force to be reckoned with, but stealthily and assuredly another member of the artists ...

The prestigious World Athletics Heritage Plaque was awarded to Fred Lebow, the late New York City Marathon founder, on Friday during the Museum of World Athletics Donation Ceremony ...

India's historic triumph in the Women’s World Cup has catapulted its cricket stars into a new league of fame and fortune.