Learn how advertising elasticity of demand (AED) measures the impact of ad spending on sales. Discover how AED can guide effective marketing strategies.

Ads might be too loud, of poor quality or irrelevant, and repeat too often. Sometimes, there’s an ad in a foreign language or ...

Aristotle Capital Boston, LLC, an investment advisor, released its “Small Cap Equity Fund” third-quarter 2025 investor letter ...

The latest figures for dog fouling complaints in the UK show where Edinburgh ranks out of 200 council areas across the ...

But perhaps the biggest annoyance for streaming viewers happens when ads are ear-splittingly loud — a problem that used to crop up on conventional TV. That happens when streaming services fail to ...

Fueling that performance is a marketing organization that has undergone a complete overhaul over the past four years. And at ...

Highland Park High School in New Jersey launched a new Socialist Club with promotional flyers featuring Karl Marx imagery and ...

DoubleVerify’s Global Insights report series explores digital marketing trends across a number of topics, incorporating responses from over 22,000 consumers and 2,000 marketers. Here are some music ...

Disney’s reboot of the Tron franchise, Tron: Ares, will zoom into homes on Dec. 2 on digital platforms including Amazon Prime Video, Apple TV, and Fandango at Home, in addition to getting a 4K Ultra ...

University of Sydney provides funding as a member of The Conversation AU. Tech giants could soon have a new multimillion-dollar motivator to negotiate deals with Australian media companies to pay for ...

Picture this: You’re at a restaurant, and the waiter brings your check. But there’s a catch — the restaurant must charge you a special “fine dining tax,” except they’re legally forbidden from telling ...