Scale, investment in measurement solutions and newfound connected TV prowess is turning the retailer into an advertising ...

Watch the Video With less than two weeks until Christmas, the retail calendar is effectively at its peak. For most retailers, ...

Walmart (NYSE: WMT) shares are up by 25% so far this year, putting them ahead of the S&P 500 during that time. Some investors ...

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The holiday season is a great time for retail stocks, but not all of them carry that rally into the new year. And then some ...

The Waltons, the founding family of Walmart, have topped Bloomberg’s list of the world’s richest families again this year.

NBCUniversal will incorporate 'Arrival Ads' for those who sign on to Peacock, among a host of other new ad-tech elements ...

The retail giant has been quietly exploring ad formats with select advertisers, according to a report from the Wall Street Journal, citing people familiar with the matter. One format called "Sponsored ...

It’s almost go time – time to hit the stores for Black Friday deals. Actually, for many retailers, the sales started in early November. But Nov. 28 is still the kickoff for many who appreciate the ...

This week, the AdExchanger Commerce Media Newsletter took a look at AquaSonic an oral care manufacturer and – in my humble opinion – an emblematic case study for digital-native consumer brands.

In today’s Digest, we cover Walmart exploring ads for its Sparky AI shopping agent, Warner Music Group settling with an AI music firm and launching a joint venture, and YouTube trialing new feed ...