In this post, we’ll explore 14 must-know branding trends and discover how to engage today’s audiences, strengthen brand reputation ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

InCorp reports that today's entrepreneurs, particularly Gen Z, are forming LLCs earlier, viewing business structure as ...

Discover how companies use offensive competitive strategies to gain market share and outsmart rivals through acquisitions, R&D investments, and aggressive tactics.

A clear brand purpose can be a powerful asset, but only if it’s tied to the specific outcomes your business is trying to ...

To close out the year, Fast Company asked seven design experts to choose one rebrand that—for better or worse—will be ...

Nike on Thursday reported a drop in gross margins for the second consecutive quarter, as poor sales in China and efforts to ...

In 2026, publishers will rediscover that brand is leverage. A strong brand attracts direct audiences, commands premium ad ...

Learn how to boost online sales, maximize PR-driven SEO and connect your marketing channels for lasting brand success.

AI can mine social media, online reviews, and internal feedback to uncover what customers and current and former employees ...

There’s a narrative circulating among restaurant brands that’s holding them back: “We’re not a discount brand.” I hear it ...

The relationship status between traditional media players and members of the creator economy can best be described as complicated. Publishers have often ...